For a long time you want to carry out a project of your own, at the beginning it is complicated, it requires dedication and a lot of effort. Frequently mistakes occur in the entrepreneur due to ignorance, insecurities, a very competent project area.
You may wonder, what are many entrepreneurs often wrong about?
1.- Start without a Business plan
When you have a project in mind, you sometimes win the urge to do things immediately, hasty action that can hurt you. If you do not elaborate a business plan with medium and long-term goals, you may look unprofessional.
Identify the objectives of your business, to what audience the offer will be directed and who your direct competitors are, what the organizational structure will look like, the amount of investment you require to finance your project and solutions to solve future problems.
2.- Not knowing your strengths and weaknesses
Before defining the services, you must perform an internal analysis. The best thing to do is carry out a SWOT analysis (Weaknesses, Opportunities, Strengths and Threats).
You must honestly specify your strengths and weaknesses, so you can establish objectives based on the resources you have and capabilities, this will allow you to formulate strategies to enhance or take advantage of these strengths, providing a high level of competitiveness, while identifying weaknesses You can reduce or overcome those declines that could harm the achievement of your objectives.
3.- The imposter syndrome
Do you compare yourself with those who already have success and years in the sector that you want to learn?
Do you consider that you can not contribute anything to this world anymore?
Do you consider that everything is invented and that nothing else can be created?
You have answered “Yes” to these questions, then you suffer the imposter syndrome, to think that everything is created, that the successful already exist and that you can not contribute anything to this world, you are wrong every person is unique even if there are many professionals in the same area, each one will develop it in their own way.
It is essential that you have confidence in your potential, as this is the basis for better cope with conflicts and difficulties present in your venture, and can get to solve them.
4.- Lower prices
There is a very common phrase, can we negotiate the cost?
We have to know that there will be customers who base their purchase decision on the price because it is the easiest way to be able to save a quantity of money and that the negotiation adjusts to their convenience, in order to close the purchase in a “successful” way, Many of these clients come with the technique of comparing forcing the seller to break their position just for not losing the client.
The solution is to position yourself differently to become an “incomparable” business.In other words, the best way to avoid competing for price is not to compete, but to focus marketing efforts so that potential customers buy and know you.
5.- To procrastinate
Postpone your goals, change at each moment of focus, little by little you forgot your initial goal because you considered that you had other priorities that day, I understand you when you start there is a lot to do, but you must start and finish each objective, this it will allow to attract more clients.
As an entrepreneur, you should avoid these mistakes since they do not allow you to advance in your business, you start to position yourself as a low cost company